For three decades CozyPure has been at the forefront of green living. We’re a pioneer in the organic mattress and bedding industry and have always committed to using only sustainable, natural, and organic materials.





Cheryl Hahn’s journey into the realm of organic bedding wasn’t just a business venture; it was a convergence of her passion for textiles, her commitment to sustainability, and her desire to promote healthier living environments.

Her tenure in the 1980’s at a major sportswear manufacturing company provided her with invaluable insights into the intricacies of textile production, from sourcing raw materials to crafting finished products. However, it was during this time that Cheryl became increasingly aware of the environmental and health impacts associated with conventional manufacturing processes.

This realization served as a catalyst for her transition into entrepreneurship. Armed with her knowledge of textiles and fueled by a desire to make a positive impact, Cheryl founded CozyPure, initially known as Tomorrow’s World. Her vision was clear: to establish a business offering holistic, eco-friendly products for the mind, body, and spirit.

The decision to focus on organic bedding was a based on her strong belief that healthy sleep is akin to healthy eating. SELF CARE. As one of the first companies in the United States to offer organic mattresses and bedding nationwide through her catalog, CozyPure was a trailblazer and pioneer in the organic bedding industry.

Cheryl’s philosophy extends beyond mere product offerings; it’s a holistic approach that encompasses the entire lifecycle of her creations. From sourcing raw materials to manufacturing processes and beyond, sustainability is ingrained in every aspect of CozyPure’s operations. This commitment to environmental stewardship not only reduces the company’s ecological footprint but also sets a standard for responsible business practices within the industry.

In Cheryl’s own words, “Choosing beautiful organic and eco-organic materials just makes perfect sense in the bedroom since that’s where we revitalize for the day ahead.” Her emphasis on quality, comfort, and durability reflects a deep understanding of the importance of sleep in maintaining overall health and well-being. By prioritizing these values in her products, Cheryl aims to create spaces that nurture your body, mind, and spirit fostering a sense of tranquility and rejuvenation.




Our journey began in 1990 with extensive research in the green-living industry. A year later we launched our mail order catalog and offered sustainable, healthy home products to happy customers across America. Tomorrow’s World was one of the nation’s first green stores featuring everything from low-flow shower heads and energy efficient light bulbs to organic cotton clothing, bedding, and mattresses.

In 2001, when mainstream stores began to offer safer eco choices, such as light bulbs and cleaners, Tomorrow’s World became the Organic Comfort Zone and shifted our primary focus on the bedroom, specializing in the design and manufacture of high-quality organic sleep products. CozyPure is our exclusive brand of classic and sophisticated organic bedding and mattresses.

We’re passionate about sleep, handcrafted by American artisans in our Norfolk Virginia workshop.
With over 30 years of experience in the green-living industry we’re still committed to using sustainable, natural, eco-organic materials to provide our customers with a natural, safe bedroom.

made fresh daily


CozyPure isn’t just about bedding; it’s about promoting a holistic lifestyle that embraces sustainability, prioritizes your mental health, and celebrates the simple pleasure of a good night’s sleep. In a world where hectic schedules and constant distractions often take precedence, Cheryl’s vision serves as a gentle reminder to pause, unwind, and indulge in the comfort of a beautifully crafted sleeping sanctuary made from the finest organic materials.


Reduced Chemical Exposure: Organic bedding is made from materials grown without synthetic pesticides, herbicides, and fertilizers. This reduces exposure to harmful chemicals for both consumers and workers involved in the production process. Conventional bedding materials can contain residues of these chemicals, which may have adverse effects on health.

Environmental Benefits: Organic farming practices promote soil health and biodiversity by avoiding the use of synthetic chemicals that can degrade soil quality and harm ecosystems. Organic agriculture also typically utilizes practices such as crop rotation and composting, which can help sequester carbon and reduce greenhouse gas emissions. Furthermore, organic farming tends to use less water and energy compared to conventional farming methods.

Healthier Sleep Environment: Organic bedding is often made from natural materials like organic cotton, bamboo, hemp, or wool, which are breathable and hypoallergenic. This can create a healthier sleep environment, reducing the risk of skin irritation, allergies, and respiratory issues.

Support for Sustainable Practices: By purchasing organic bedding, consumers support sustainable agricultural practices and ethical treatment of workers. Organic certification ensures that strict standards are met throughout the production process, including fair labor practices and environmentally responsible methods.

Biodegradability: Organic bedding materials are typically biodegradable, meaning they can naturally decompose at the end of their lifecycle without releasing harmful toxins into the environment. This contrasts with synthetic materials commonly used in conventional bedding, which may take hundreds of years to break down and can contribute to pollution and landfill waste.

Overall, organic bedding offers a more environmentally friendly and health-conscious alternative to conventional bedding, promoting sustainability and well-being for both individuals and the planet.

As a huge critic of planned obsolescence, Cheryl always designs products to last as long as possible.

If you want to learn more we recommend watching “The Story of Stuff” by Annie Leonard. It’s a Five-Star education!


Planned obsolescence refers to the deliberate design of products with a limited lifespan or functionality, aiming to prompt consumers to replace them more frequently. This strategy is often employed by manufacturers to stimulate demand and sustain profitability. There are several ways in which planned obsolescence can be implemented:

Functional Obsolescence: Products are designed with components that degrade or fail prematurely, necessitating repairs or replacements. This could involve using materials prone to wear and tear or incorporating mechanisms that become obsolete with technological advancements.

Style Obsolescence: Products are intentionally styled to become outdated or unfashionable within a short period, encouraging consumers to seek newer models or designs. This often occurs in industries such as fashion and electronics, where trends evolve rapidly.

Systemic Obsolescence: Companies limit the compatibility or interoperability of products with newer models or technologies, forcing consumers to upgrade entire systems rather than individual components. This tactic is common in the tech industry, where devices and software may become incompatible with older versions over time.

Psychological Obsolescence: Marketing tactics and advertising campaigns create a perception of inferiority or inadequacy surrounding older products, driving consumers to desire newer models for social or status reasons.

Planned obsolescence has garnered criticism for its environmental impact, contributing to resource depletion, increased waste generation, and pollution. Additionally, it can strain consumers’ finances by necessitating frequent purchases or repairs.

Planned obsolescence is a deliberate strategy employed by manufacturers to design and produce products with a limited lifespan or functionality, thereby ensuring that consumers will need to replace them within a relatively short period. This practice is driven by various economic and marketing considerations, aiming to stimulate demand, drive sales, and maintain profitability.


The opposite of planned obsolescence is often referred to as “durability” or “longevity.” This approach involves designing products to last as long as possible, with the goal of minimizing the need for frequent replacements or repairs. Instead of intentionally limiting a product’s lifespan, manufacturers focus on creating durable, high-quality goods that withstand wear and tear over time.

Quality Construction: Durability begins with the selection of high-quality materials and meticulous craftsmanship. Manufacturers prioritize materials known for their strength, resilience, and longevity. Additionally, rigorous quality control measures are implemented throughout the production process to ensure that each component meets stringent standards for durability.

Modularity: Durability is enhanced by designing products with modular components that can be easily replaced or upgraded. This modular approach allows consumers to customize their products to suit their evolving needs and preferences without having to replace the entire item.

Sustainability: A commitment to sustainability underpins the philosophy of durability. Manufacturers prioritize eco-friendly materials, such as sustainably sourced fibers and wood. Additionally, product design considers the entire lifecycle, from sourcing materials to end-of-life disposal, with the aim of reducing environmental impact and promoting a circular economy.

Long-Term Value: By prioritizing durability, manufacturers offer consumers products that provide long-term value and satisfaction. Rather than viewing durability as a hindrance to sales, companies recognize that building trust and loyalty with customers is essential for sustainable business growth. Durable products not only reduce the frequency of purchases but also foster positive brand perceptions.

In summary, durability represents a departure from the short-term thinking of planned obsolescence, prioritizing quality, repairability, and sustainability to create products that stand the test of time. By embracing durability, manufacturers can not only reduce environmental impact but also deliver greater value and satisfaction to consumers.


Here are some things we have learned:

Honest Materials.

CozyPure manufactures organic sleep systems designed with aesthetics and beauty. Our quality components are used to maximize performance and durability. Eco-organic materials are healthier for you and better for our planet. You’ll wake up feeling refreshed and nourished from a healthy night’s sleep. 

Integrity and Trust.

Our experience in the industry, as both pioneers and leaders, assures our customers peace-of-mind that they’re doing business with a company that has earned the trust of thousands of satisfied sleepers across the country. Our integrity and high-standards are unmatched. It is always our pleasure to serve you.

Industry Experience.

Our workshop of skilled craftsmen, seamstresses, and designers offers you high-quality organic bedding and mattresses. We’ve been involved exclusively with organic and eco-smart materials for over twenty-five years. In fact, we’re the first company in America to offer natural organic mattresses and organic bedding products to consumers nationwide. 

Hans (Operations Manager) – Cheryl (Owner and Founder) – Cris (Bedding Production Manager)
Hans and Cris are celebrating their 15 year anniversary with CozyPure in 2021

Join the CozyPure Family!

If you love Our Story, your priority is the best organic materials, you care that your product is made specifically for you by American workers, and don’t mind that your product is made in a net-zero factory, start shopping below: