Hi friends,
When I started this company back in 1991 — originally under the name Tomorrow’s World — there was no “organic mattress industry.” No boxed-bed brands. No big marketing budgets shouting about “natural sleep.” It was just a handful of us — genuine pioneers — trying to create healthier, chemical-free bedding long before most people even knew why it mattered.
We were handcrafting organic bedding and latex mattresses in our Norfolk workshop before the big names even knew what “organic” or “latex” meant. Before “eco-friendly” became a buzzword. Before sustainability became a trend.
We didn’t jump on the movement — we helped build it.
All these years later, we’re still here doing exactly what we’ve always done: making everything ourselves, by hand, in our solar-powered workshop, with a small team that cares deeply about every stitch and every layer.
Small Business Saturday resonates deeply with me because it celebrates the makers who’ve been here from the beginning — the ones who perfected this craft long before the big brands jumped in and cut corners with tiny layers of latex, adding innerspring coils, and clever marketing. Your support allows us to keep creating the kind of comfort that’s real, honest, and built to last.
I’ve stayed in this game for one reason: passion.
Passion for creating a healthy sleep system made from durable, natural materials so everyone can enjoy the same incredible sleep my team and I enjoy every night. You simply won’t find a better-priced organic mattress built to these specs: our double-sided reverse-flip comfort design, dual split comfort options for couples, modular components you can adjust any time, lifetime comfort correction, certified organic cotton, wool, and latex designed to last, no coils whatsoever — just solid latex from top to bottom — fully assembled and ready to sleep on right out of the box. Plus, membership in our Cuddle-Up Club with lifetime 20% discounts on all organic bedding.
As we head into our 35th year in business, your support allows us to keep doing what we love — offering you the best organic sleep at the best price. Thank you for giving us the opportunity to serve you and be part of your home.
Warmly and gratefully,
Cheryl Hahn, Founder